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Brendan Martin to head up Bootstrap, Arkphire’s networking business

10 July 2018 – Arkphire has appointed Brendan Martin to head up its networking solutions business, Bootstrap. Bootstrap which was acquired by Arkphire during 2016, was established almost 40 years ago by its original owners, Pauline and Martin White, who have now retired from the business. 

In his new role as Head of Networking Services for Bootstrap, Brendan’s main responsibilities will be to drive sales growth and marketing initiatives in Bootstrap, build out customer relationships including the Cisco Gold Partner status, together with the development of competitive strategy for the business.  Brendan will also be a key part of the Arkphire leadership team that is driving the process, already well underway, to further align and integrate Bootstrap and Arkphire, into a more fully enhanced single enterprise offering with capabilities across the full spectrum of IT services.

Commenting on Brendan’s appointment, Paschal Naylor, CEO at Arkphire said: “Brendan has a passion for involvement in, and creating value in technology enterprises for all of his career.  Brendan is focused on the provision of excellent customer service and believes no business will have success without it.  We are delighted to have Brendan as an important addition to our leadership team.”

Brendan brings over 35 years of experience working within the technology industry, having previously undertaken roles at Siemens, Tektronix, AT&T, and eir.  More recently, Brendan was one of the founding shareholders of Airspeed Telecom.  He played a key role as Sales Director and latterly as Managing Director to position Airspeed Telecom as a leading player in the Irish telecoms market. 

Speaking in relation to his appointment as Head of Networking Services, Brendan Martin said: “I am truly delighted to be taking on such a key position within Bootstrap, one of Ireland’s longest established IT businesses.  Under the leadership of its former owners, the business has built one of the strongest reputations for its quality of networking solutions and support, a reputation that I am fully committed to nurturing and continuing to grow.  I am very much looking forward to bringing my own set of skills, experience and expertise to the business and blending this with the great team already in place in order to drive further growth in the business.”          

Brendan is an engineering graduate from University of Limerick.  He also has an MMII Grad from the Marketing Institute of Ireland and a Diploma in Business Strategy from the Irish Management Institute.

A member of the Institute of Directors in Ireland, Brendan is originally from Co. Roscommon, near the town of Carrick on Shannon.